The car service industry, has to date, been left behind in the ecommerce transformation that has taken place over the last few years. Until now, JAX put it in the "too hard" basket due to the complexity of taking the business online. Previously, JAX customers were unable to access the information they required to search, purchase product and book their cars in for fitting online. As with most tyre and wheel businesses, JAX customers would have to fill out an online enquiry form or call their local store directly in order to get pricing, stock availability or make a service booking. The challenge JAX presented to Netstarter was to automate the process and provide customers with a system that offered the knowledge and guidance of a JAX Tyres team member but in a self-service, online model.
After extensive consultation, focus groups and client workshops, Netstarter delivered a truly ground-breaking solution that puts JAX Tyres at the forefront of digital innovation for the car service industry. The website uses responsive design to ensure customers have a seamless experience with full access to the site features across desktop and mobile devices. For real time information, the site is connected to their head office and store network via integration with their POS systems, customer database and ERP.
The new website, built on Magento Enterprise, gives the customer direct access to real-time prices, stock levels, appointment availability and promotional offers. The step by step process of matching a customer's car with the corresponding wheels and tyres mimics an in-store solution that already existed. Our SEO team played a critical role, ensuring that the long tail matches of car make/model/year would result in highly optimised pages for customers searching for tyres or wheels that match their exact vehicle. Once a customer has selected their products, they are able to book in a time at their local JAX Tyres store by accessing the service schedule system.